What will you learn:

Day 1:

Introduction - what is social media marketing

Understand the value

Comparing facebook and twitter

Creating a brand presence

Defining objectives

Developing communication guidelines

Writing high-quality tweets

Using retweets

Understand hashtags

Exercise 1

Attracting followers

Day 2

Customer service consideration

Controversy of buying followers

Writing high quality posts

Evaluating post frequency

Rich media posts

Engaging fans

Reviewing facebook analytics

Exercise 2

What will you learn:

Day 1:

Introduction

Facebook Advertising Overview

Understanding Facebook Ads

Creating Facebook Ads

Exercise 1

Additional Advertising options

Managing existing Ads

Viewing Advertising Data

Implementing best practices

Exercise 2

Conclusion

What will you learn:

Day 1:

Introduction

Sponsored Ads or Do-It-Yourself

Sponsored updates

Test Ads

Enterprise Marketing

Conclusion.

Exercise